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Achieve high-impact blog content by using a strategic blend of AI for scalability and human expertise for voice, insight, and SEO optimization.
This blog was written using the approach that I describe below.
This Neil Patel infographic is currently floating around the metaverse.
Using graphics like this to tell the whole story can be misleading because it only shows one side of the picture. While traffic is a key factor in organic marketing content, it's important to consider the cost and time involved. Neil Patel's article highlights this by comparing the time it takes to generate human-generated content versus AI-generated content, showing only a 25% difference.
When you add in the cost difference, with AI-generated content being 6 to 18 times less expensive, makes the decision between human and AI-generated content even more challenging.
Solomon would tell you, if you want your blog to rank and resonate while staying within tight budget and time constraints, you need a smart blend of human craft and AI scale.
Here's a breakdown of how to think about it strategically:
Human-Led, AI-Assisted: The Smart Way to Write High-Impact Blog Posts
Guiding Principle:
AI helps you scale ideas. Humans make them land.
Using a football analogy: Let AI move your blog downfield and into the red zone. Use human strategy, voice and editorial to punch it into the end zone.
Step-by-Step Guide to the Blog Writing Process:
1. Strategy & Keyword Planning → HUMAN
- Define your content pillars, ICP pain points, and intent per post
- Choose semantic keyword clusters that tie into your services
- This is where your expertise + SEO tools shine (I use Ahrefs, but you can use SEMrush or whatever you’re comfortable with, but I’ll save that for a future blog)
Example: You decide to write a post on “GTM strategy for AI startups” that hits founders navigating product-market fit.
2. Outlines, First Drafts, Variants → AI
- Use AI to draft:
- Structure (H1–H3)
- Intro/CTA options
- Long-tail keyword variations
- This saves hours and gets you a strong starting point
Example: Prompt AI to write in your tone and for your audience (technical founder, Series B CMO, etc.)
3. Editing, Voice, POV → HUMAN
This is the secret weapon. Human editing ensures:
- Nuance in messaging
- Brand voice consistency
- Examples, anecdotes, real insight
- Fresh language (so you don’t sound like everyone else using AI)
Example: Think of this as where I “BOCA-ified” this blog.
4. Optimization → AI + Human
Use AI to:
- Suggest alt headings with stronger keyword placement
- Tighten meta descriptions
- Recommend internal linking opportunities
But final calls (like which CTA matters most or how bold the hook should be)? That’s all you.
SEO Impact Checklist for Each Blog
✅ Keyword in H1, meta title, and first 100 words
✅ Related terms sprinkled throughout (semantic keywords)
✅ Skimmable formatting (H2s, bullets, short paragraphs)
✅ CTA that maps to user intent
✅ Internal links to service pages, pillar content
